OSHIKATSU EXPO - Merch Collection Expo 2026, Tokyo Big Sight, Tokyo, Tokyo, Japan.

"OSHIKATSU EXPO" brings together diverse fan communities under one roof.

Our inspiration stems from the Japanese word 推し活 (Oshi-katsu), a term that has captured the essence of fan culture in Japan. 

Oshi-katsu refers to the activities and merchandise associated with supporting one's favorite idols, sports teams, characters, anime, and more. Recognizing the rapid growth of this market and its appeal beyond idol fandom, we set out to create a unique trade show experience that caters to fans of all kinds. 

Made-in-Japan products, souvenirs, character goods, and other items for inbound tourism will be exhibitedA wide variety of attractive packages—including gourmet items, gift wrapping, traditional Japanese materials, and beauty & cosmetics—will be showcased all together.A wide variety of attractive packages—including gourmet items, gift wrapping, traditional Japanese materials, and beauty & cosmetics—will be showcased all together.